The point I'm making is that the "obvious truth" 0.99... = 1 that we're all talking about depends on the assumption that we're working in the real numbers.
I claim that the real numbers are not something intuitively obvious to every sufficiently intelligent person; instead they are kind of weird and technical. I go on to claim, though I'm more unsure of this, that the real numbers are not even the only way to make calculus work.