Beat the IE6 wolf!
beatie6.frontcube.com
beatie6.frontcube.com
Instead, tell them it's unsafe and insecure and it's free and super easy to use a newer browser. Then you've got something. Tell them them IE6 won't be deleted just in case they need to go back for some reason.
My car is over 10 years old, gets better mpg than many of today's cars and still has airbags. An argument that "it's old, better upgrade" wouldn't fly with me (unless somehow it was free and easy to upgrade, lol).
"Remember what Playstation 1 games looked like? A few scant polygons and textures were all the hardware could manage. Your browser is as old as a PS1.† Websites have gotten better, stronger, faster, and more technologic since 2001, but you can't see any of that—because you're trying to view them in a browser built on the expectation that the most complicated thing the Internet had in store for it was shopping carts. Get a new browser, and see what the last 10 years of progress have let us create."
† At the tail-end of its lifespan—but still.
For example I have no idea what a PS1 was like (or PS2 for that matter?)
If I'm using IE6, do I even know what a "browser" is? Let along an "outdated one"? And what, exactly, are the five colourful round things on the bottom of the page? Ah, wait, one of them says I need to be using the 'e' with the orange swoosh - quick check of my internet, and yes, I am using the 'e' with the swoosh. Problem solved.
So the message needs to be clearer, given the self-selecting audience it's targeting: Even "Your internet experience is slow and will attract more viruses. Upgrade your speed and protection for free." sounds nice, but also sounds like I'm the 1,000,000th visitor and I've won a free iPod.
Criticsm has been leveled that MSFT are pushing solely the upgrade to IE8, just delaying the problem. And I'd love to see more of the world using Firefox or Chrome. But if I am still using IE6 it's not because I understand my browser options, or even what a browser is. It's because it works, and it's familiar - pushing IE8 helps overcome the familiarity hurdle. And after all, it's used for "exploring" the "internet" - I already visit Google, I don't want to look at Operas or a Safari, and what the hell is a Mozilla?
Maybe "The Orange swoosh is better than the Blue swoosh. The latest version of Internet Explorer is now available at no cost." It's not a long term solution, but it is based in reality.
I'm now going to have a shower to cleanse me of my pro-Microsoft argument.
The Microsoft banner is horrendous too. If you must (because your functionality doesn't work on IE6), give them a text link to the Microsoft upgrade page with a "You need to update your Internet Explorer for this site to work correctly. You can do this by going to the Microsoft free download page _here_. You can also find out more about the latest version by going to Microsoft.com and searching for Internet Explorer".
Other options (probably via browserchoice.eu) should be secondary. And I say this despite IE8 being a horrible browser I wouldn't use voluntarily.
I think the default wording should use kid gloves, something like "To fully take advantage of this website, please upgrade your browser". Or maybe "This website uses advanced features that your browser does not support because it is out-of-date".
Has anyone done any A/B testing?
Of course, you may want intrusive (like if your site is horribly broken in IE6) or you may prefer not to direct users to a wordy explanation page, so this is a pretty good option.
And btw, I wouldn't use that banner for one reason: I don't promote IE download under no circumstances. IE8/9 may be hot now, but it will suck just as bad in a few years as IE6 now.
I'll bet £100 that IE will never be Standards Compliant. Microsoft have demonstrated over and over again that they have no interest in being even remotely Standards Compliant. It would be better for the Internet as a whole if IE simply ceased to exist.
Intentional spelling "mistake"?