The Walt Disney Corporation doesn't have social media run by interns, they have one of the more active and experienced social media apparatuses out there. They have to, they're one of the largest media companies in the world.

Ironically they militantly protect their brand, and have conflicting mandates and reasons for doing so (it's not just to keep the image, it's to keep others from deriving value from their brand). Sometimes those mandates interfere with each other, like we see here.