First, is about simplicity, ASANA, for example, used to be very easy and straightforward to use, now got more complex than before. JIRA has tons of features, most of it we don't need. We wanted to use a simple tool that focuses on getting things done and enables us to make data-driven decisions.

Second, is we want to have full control over the data and build features custom to our needs.

Third, we don't have to pay per user per month.