Today's static site generators are simply not fit for mass consumption. Even Jekyll—among the most polished and popular—immediately presents anyone stumbling onto its landing page with a facsimile of a terminal window with 3 inscrutable commands. And the kicker is that even if a prospective "customer" who was previously unacquainted with the command line managed to find their system's terminal emulator to open it up and enter the first command, it will almost certainly fail! What the jekyllrb.com folks gloss over is that there's an "implicit step zero"[1], and if you selected a random, college-educated writer, artist, etc, from a crowd, they are simply on average not actually in the audience for Jekyll or any other contemporary static site generator, despite how slick jekyllrb.com might look (and despite what delusions the "just learn how GitHub Pages works" crowd may hold).
1. https://www.colbyrussell.com/2019/03/06/how-to-displace-java...