The audience of people who might read your blog but who aren't stuck on a scroll treadmill is too small to bother, especially with the death of many popular rss readers.
Disparaging entire mediums makes little sense. There is both enlightening and mind-numbing content on social networks, blogs, television, and books. Are people that read many books drooling page-turning zombies? Is scrolling through blogs inherently superior to Twitter scrolling?
I think it makes a lot of sense when the medium is purpose designed and highly optimized to maximize additive shallow interaction.
Sorry, I've had too many meetings and dinners disrupted by too many different people who couldn't stay off the phone to keep pretending it isn't a problem. ... and had far too many informative long form works ignored by their target audience (members of which also just spent our last meeting glued to facebook scroll).
The rudeness of your guests does not justify passing judgment on millions of people with an almost infinitely broad spectrum of usage patterns, and makes about as much sense as criticizing those who read words on paper.
There are plenty of people who blog and tweet, and who read blogs and read tweets. Back when I used twitter, I used it partly as a sorta glamorized rss feed for when certain people posted blogs.
There are and always have been people who do not read long-form blogs and people who do. I see no evidence that social media has changed that significantly.
I don't really like this focus on the size of audiences that has come with social media. For experts or scientists who want to communicate with other scientists, it shouldn't matter how large the casual audience is but how they can effectively communicate with each other.
Neither do I. As a freelancer, I don't care about traffic at all. That's almost the opposite. If you want to choose your clients, that means you need just a select few people to visit your site and then hire you (and not all at the same time, please). In that use case, you optimize for a few people, and what would be of interest to them. If someone else enjoys the site, it's a bonus, but that's not the goal, no matter what the tribe building marketers want you to believe.
Quality over quantity.
You can produce outcomes through both processes. Depends fully on what problems you work on.