The unfortunate reality with all of these stripped-down computers, though, is that nobody is writing software for them. While the CPUs are powerful enough to run pretty much anything, nobody is porting their AAA games or CAD software or video editors. Maybe Apple's ability to dynamically recompile Mac Store apps to ARM will help, but I still think MacOS is seriously lacking compared to Windows. So the best Apple can hope for is a "budget Mac" which power users won't buy (and power users write all the software), and they'll just be an expensive Chromebook. (ChromeOS doesn't have a lot of native software either, but at least you can run a normal Linux environment in a container and write software on the device. And, I don't think any person goes out to buy a Chromebook... they just get them for "free" from their school or company. It is an interesting segment of the market that can be profitable, but I really want to see these chips in something I can sink my teeth into. Set up a development environment, write software, and run the same software in production on those chips too.)
My takeaway is that it's a shame that this amazing CPU-design division exists inside a company that is all about dumbed-down user experiences. They could probably kill Intel overnight if you could just buy the chips on their own, but instead they insist on putting these chips in devices that are hamstrung by arbitrary policy. Obviously they are playing a long game, but as someone who just wants the best possible equipment... I can't afford to wait. (And I don't think the end result of the game -- Apple makes the CPU, laptop, OS, and software -- is very good for anyone.)