Similar to people who sprinkle their Cpp code with inline thinking it will force the compiler to inline.
In fact, sometimes you can improve perf by adding an additional safe operation to your code! http://troubles.md/rust-optimization/#assert-conditions-befo...
The key takeaway from all perf optimisation articles to me is the methodology used for realiably verifying the effect of suggested changes. It's awesome to see the author include failed experiments.