> Apple says "we are listening now, and here is a new cooling design," then it comes out to be even less adequate that the old one. I can't think of anybody else capable of trolling up their customers like that.
Apple's thermal engineering is simply bad, and doing it bad is a company policy.
There are no other believable explanation to me. Apple been promising to fix their thermal design for years on end, with each year's model being supposed to have better thermals than the previous one, but in reality all their designs were consistently crappy.
The only explanation to that for me is that they took thermals as a subtle marketing feature, just like makers of laptops with crappy batteries always find ways to draw battery life from thin air.