The negative outlook instead seems to be that since 2010, Facebook (the product, not the engineering team) has delivered little value to society.

And at this point, seems to have ossified into a form that lacks the agility and will to make major shifts.

Their current emphasis on purchasing other companies for their product pipelines, to drive business to their advertising, seems more akin to pharma majors or IBM than anything in the startup world.

I should add, you're not wrong to question the necessity of including the second part. It is most certainly a factor. There's a natural justice strand in the formulation of Benthamite utilitarianism (which is, broadly speaking, where I'm coming from) that reinforces an enlightened approach to individual consequences, since in the long run the absence of individual justice poisons the greater good anyway.

However that's a bit of a mouthful, and it does need surfacing because there are other formulations of utilitarianism that lead to dystopian nightmare societies, and besides, I'm rather fond of the word egregious.

However I do regret forgetting to riff on the laws of robotics in the phrasing

In any case I've found it preferable to "does this corporate entity create shareholder value?", which I must confess I was suckered by some rather Austrian-school economists into accepting as a valid proxy for human advancement and/or happiness in my mid-thirties.