Would have been nice if they could have mentioned this in that 1200 word post. Sometimes we criticise folks who read the comments before the link, but crappy links like this train us to do that.
Engineers are probably not the audience of this post.
I disagree. Consider it the other way - it is common wisdom to keep broad communications simple enough for a 5 year old to understand. It follows that even marketing speak needs to be so simple that 5 year olds (us, engineers) can understand. Especially so when we are the fortunate users.