If you have a strong, negative emotional response to the name of a project, I think letting the project author know can be helpful.

I’m a rational guy to the best of my ability, but FWIW I would avoid using this project solely because of its name (just the thought of that name evokes a sick feeling to me - that’s how strong the negative association is... I won’t explain why as this isn’t an appropriate venue for that).

We are human, and sometimes visceral responses can’t be ignored regardless of their irrationality.

I could invoke Godwin’s law to give a more universal example of words with negative associations, but I’ll refrain.