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This is bad, its basically giving Facebook ownership of a sites content. It maybe good for pulling in users but there is no such thing as a free lunch. I'd be cautious of implementing this as it increases Facebooks value by decreases the value of sites that use it. They loose control of the data and become forever tied to Facebook.

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This is true speaking from the content owner's standpoint. I was speaking from facebook's standpoint. However, I don't know if the best way is for companies to avoid this, because once other sites get on board, you'd automatically be at a disadvantage (in terms of marketing and readership) by not jumping on board. I think the strategy to go about it is to leverage facebook's network and create hooks to draw readers who initially read articles from facebook back to the site.

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