Karl Guttag has blogged about them for years, debunking their technology. Hi blog is a good read for all things in the AR/VR space https://www.kguttag.com/
Karl Guttag has blogged about them for years, debunking their technology. Hi blog is a good read for all things in the AR/VR space https://www.kguttag.com/
I've owned and extensively tested nearly every AR device that's been on the market in the last 10 years. I can conclusively say: the Magic Leap is garbage for anything more than short-term entertainment. Between the extremely dim visuals, the horrible rainbow effects on every bit of text you display, and the awful resolution, it's not just bad for anything other than games; it's nigh unusable.
If I could go back and stop myself from spending the money on an ML1, I absolutely, without question would do so.
https://www.google.com/amp/s/gamedaily.biz/article/1337/repo...
I mean, technically, capital I Innovation often comes in finding a way to do something without violating the laws of physics, but that's how company origin stories are written. You don't schedule that on the project roadmap "And then a miracle occurs" style.
During a particularly memorable instance of this situation, I recall reading a story by someone suggesting that you can close this feedback loop with peer reviews across functional units. Marketing reviewed product management, product management reviewed development, development reviewed QA, and QA reviewed...
And this is the kicker: QA reviewed marketing. So if marketing sold something that was undefinable and thus untestable, they got an earful from QA. No bonus for you.
I fantasized about that over countless cups of coffee with coworkers for the next year or two.
Years ago, when "Web 2.0" was only just taking off as a buzz word ('07-'08?), Marketing came to my team to demand we make sure our shared web hosting platform be "Web 3.0", so that we were ahead of the curve. That was a super fun conversation, in a "hitting your head against a brick wall" way. You'd think that people in marketing would understand the concept of a buzz word.
Or if by tech you mean "purely software (preferably Internet-based) company", Magic Leap does not fit into that category any more than Theranos does, both being primarily hardware companies.