1. Put the goggles on some investor's head (in a normal looking room, but with known lighting and spatial properties...).
2. Show them some flashy demo that has some limitations, but promise that with their investment, they will be able to remove those limitations.
3. Investors, who probably lack the deep knowledge of optics to know that those limitations aren't so trivial, throw money at them. Because if those limitations (e.g. FOV, opacity) were removed, it would be world-changing tech.