Why Payments Are Hard, Even For Apple And Google
techcrunch.com
techcrunch.com
I find it surprising that it's been 15 years since the commercialization of the Internet and (near) instant global data communication and it still takes banks 3-5 days to confirm payment (e.g., the time it takes to send a physical letter, coast-to-coast, via the USPS). This is the timeframe of a standard Electronics Fund Transfer (ETF) for bill pay, bank-to-bank transfers, etc. The only alternative, as far as I know, is a wire transfer, which is a tedious and expensive option.
Does anyone know what's preventing the U.S. banking system from improving its electronic transfer capabilities? Given the importance of the free flow of money and goods (and liquidity) to our economy, it seems like the quick movement of funds would be a significant priority for our overall banking system.
(Note that if banks could confirm electronic transfers within a few seconds (and if we added an extra layer of security beyond simple passwords, such as a challenge/response system), we could significantly reduce the occurrence of fraud. Near instant confirmation would also alleviate, or eliminate, the issue of short-term credit mentioned in this article.)
Banks (and credit card companies) make a lot of money on the float, so it's against their natural incentives unless they can win more business as a result. I think they probably could, but it would take a coordinated roll-out of new products or acquisition/integration with an external company... which is difficult to do because of regulation. So you're in a position where you'll either need more or less regulation to do it - either the government mandates it, or the government deregulates and a competitor starts up who currently doesn't have market share, so has nothing to lose by introducing the new features.
It's not about the float. It's about the up-front investment in the standard, which millions of bank customers have already implemented. It's also about the risk of allowing instantaneous funds transfers; the current delay allows for at least some mitigation. It's also about the fact that there is no new standard yet. (Based on what I know about NACHA, there won't be for a while.)
Money already seems to be moved somewhat instantly, but only ever out of my accounts.
I am not a banking programmer, so take with grain of salt. Perhaps there's some evil super-complex-and-unavoidable issue at play, but I doubt it.
Banks do this millions of times each day on the global ATM network. I can swipe my bank card at most any ATM in the world and within seconds the funds are removed from my account and dispensed into my hand.
In that case, the card is indirectly linked to my bank account. It's only when you know the exact bank account and routing number from which you want to remove the funds that you're forced to use the archaic ACH system.
Clearly the technology for instantaneous confirmation of funds transfers already exists, but it has yet to be expanded beyond its original purpose.
Making a withdrawal from an ATM/ePOS does not debit your bank account immediately, but it does reduce the limit (i.e. available funds) on your card immediately. Checking your "balance" at an ATM shows the card's total available funds, not your bank account balance.
ATM operators are often not the same as your bank, even though they may show your bank's logo at the top. There are fees at every stage of the transaction so ATM operators and ePOS transaction acquirers can decide whether to ask your bank/VISA etc whether you have the funds. For small, low risk transactions they will often wait, preferring to batch a bunch of debits to a single institution at a quiet (cheaper) time of day.
Your card is reconciled with your bank account daily (usually daily). A payment to a third party takes longer - the payee's bank needs to complete reconciliation too and, as other commenters have pointed out, the network breaks sometimes.
Banks can improve the time it takes to transfer funds to third parties and have done so in many countries but it has taken government intervention. The float does play a part, but getting competing banks to agree to a standard is almost impossible.
Side note: Your card has many, many limits most of which you will never encounter. Examples: total cash per ATM per day; number of cardholder-not-present transactions per day; total spent in gambling establishments per month.
The major challenge is convincing people (vendors and sellers) as to why they should use your system.
See, that is the /first/ challenge; but as you start overcoming that barrier, you start hitting the problem the author starts talking about. E-gold, for instance, did pretty well solving the "convince people to use us" problem, but choosing to ignore the fraud issue killed them (and almost landed them in jail)
I've heard of E-Gold, and may have created an account- but I've never used them. I just IM'd three of my friends - one had heard of it, two hadn't. None had ever used it. They all frequently use both Paypal and Amazon (one is a prime member).
I realize that anecdote is not the singular of data, but, a quick glance at Wikipedia, shows that at their peak, E-gold only had 5 million accounts - 2.5% of what Apple has today. (And, in Apple's case, these accounts are connected to an actual Credit Card customer)
So - two things to be aware of:
o E-Gold was relatively small. When you are small, you can't afford to hire the high-level risk management talent. These people are rare, and very expensive. Therefore, one of the critical tasks of _small_ payment processors (not the large ones, Apple/Google/Amazon can afford their salaries and departmental budgets) is to survive long enough and not get shut down by making these mistakes. I'm certain Paypal, when it was smaller, also came close to the abyss several times before they got to scale.
o Of course, the way you get to scale is you make yourself attractive, _or_ you subsidized your payment processing with the rest of your business. (Think about Microsoft buying their way into Console Entertainment)
I'll agree that fraud and risk management are important, but I do not believe that they are barriers to success for the companies the author had identified, they are more important to the smaller players (E-Gold).
For the larger players the question they have to answer for sellers is "Why should we use you? Which consumers are using your system that would make it worthwhile to going to the hassle to adding you as a payment option?" For the consumers it is "What do you do better than my existing Credit Card/Paypal Account which has served me well as a consumer?"
[0] Source: One of the investors in my company was involved fairly early in PayPal. We've had many conversations about this matter, especially regarding another company I was working with at the time that was building an "anonymous" wallet.
E-gold used username/password pairs and seemed to be making pretty good progress towards solving the 'using someone else's account' kind of fraud.
The kind of fraud that killed e-gold (and I think, the harder kind of fraud to solve) is "he sold me a defective whatsit" or "after I paid him, he never sent my thingamajig"
If you don't solve that harder problem, you quickly become known as the payment method of choice for criminals.
And it works right now. In the Netherlands there is a system called iDEAL that works like this:
1. You go to a seller's site e.g. bol.com (which is like amazon). 2. You fill your cart and click checkout. 3. You get sent to your bank's site with a page that displays the amount and a button "pay". 4. The bank then transfers the money to bol.com.
They stated as a design goal that you shouldn't be able to back out of a transaction once it's gone through. The problem was that the system became popular with sellers of fraudulent goods, and this does, eventually, start to cause problems.
I suspect that iDEAL has some way of letting you report fraud and get a refund from your bank if you get ripped off. they probably have some form of chargbacks, etc.
Charging back is not easy, but it is not a problem in the least. It's only a problem when you buy from people you don't trust (but then I wouldn't want to give them my credit card number at all!). This does happen on sites like ebay. The risk is moved from the seller to the buyer. For sites like ebay you need a middle man to be safe, only now you need it as a buyer instead of as a seller.
Given the choice between a Paypal and a Google Checkout option, I think I'd be significantly more likely to choose to use a 3 factor authorised Google service over an emailaddress/password authorised Paypal one (especially if I was using an untrusted network)
I'm not sure Apple would be able to ramp up a cross platform 3 factor auth system particularly quickly... (seeing iTunes on Windows makes me suspect market takeup of "iThirdPartyAuth on Android app(tm)" isn't going to be world-changingly rapid...)
Sure, banks are not universally known for their innovative powers, but they usually have the infrastructure and the customer support necessary for such a system (so they are more where the author sees Apple)
This is good for payment startups (such as mine), but you have to have a lot of tenacity to untangle such a giant knot.
I've thought the reader looked a bit fragile (and wouldn't hold up to heavy use), but that doesn't make it obsolete right out of the gate.
Personally I think my company's technology does make Square's obsolete right out of the gate. We just face a much different adoption hurdle because we replace the entire system from end to end.
For a fantastic example of what I'm talking about in another space, see Netflix.
Netflix isn't a very good analogy. The retail payment space involves a three-sided market: consumers, merchants and POS vendors. Netflix didn't even have to struggle with the complexity of a two-sided market. Though it's done well for itself, it also hasn't completed rendered the previous standard useless. Plenty of people use DVD and Blu-Ray today.
I think your view is possible but I'm not sure I understand the details. In contrast, I can answer both of those questions given the model for my company's technology.
On top of that, Keith Rabois is one of the top operating executives anywhere, and has extensive paypal experience.
NFC has been "the next thing" for years. I worked for an NFC reader company in ... 2003, which had been around for years. (ViVoTech). We don't even use chip and pin cards in the USA -- the magstripe is going to remain a major part of the market for the rest of the decade.
The only way you could have a more efficient system without cutting the credit card companies entirely (which is a huge proposition with enormous barrier to entry) is to buy prepaid credit in larger blocks (say $20 minimum) rather than charging each transaction (or day's transactions) in one small lump.
Apple partially has this with it's retail cards but they probably lose 20% of that to the retailer.
Payments seems to me to be one of those areas like music (and really all digital content) where there are players that have cooperate who basically have no interest in cooperating. In music and digital content it's the labels, publishers and studios, all of whom are investing heavily into turning the clock back to 1997 (thank you, 30 Rock). In payments, it's banks and other financial institutions (including credit card companies).
One player that has huge potential in this space in coming years are the mobile telecommunication providers. They have the network for POS system, mobile payments is an area growing in leaps and bounds and they have a payments infrastructure already.
Carriers seem intent on fighting progress too (as really does any large incumbent). Apple totally changed this industry with one product release [1], something the Apple haters seem to conveniently forget. If it wasn't for the iPhone, none of what we currently take for granted (even on other platforms) would be possible.
Carriers (and other distributors like cable companies) are terrified of becoming dumb data pipes for which the only differentiators are price and service area. But that is (IMHO) their inescapable fate. What carriers could be however is the infrastructure for mobile payments, which has enormous potential.
But currently they're ceding that market to Apple and Google.
EDIT: let me be clear, I'm not advocating Apple's position on mandatory use of their system. Far from it. I think the move is arrogant and short-sighted beyond belief. But criticisms of them being "greedy" predate that move by years. Personally I think Apple's payment infrastructure makes sense if you're small and not if you're large (much like hosting actually). As such it should be voluntary. Let it stand on it's own merits. I for one am going to be extremely pissed off if Kindle disappears from my iPad.
[1]: http://cdixon.org/2010/06/06/steve-jobs-single-handedly-rest...
I think the greedy part is more based on Apple's requirement that you use their system (and thus pay their 30% vig). If it was voluntary I don't think people would care too much about how big of a cut they took because you could always try and do better on your own.
But the problem comes in when I don't have a choice to run big-ticket items through Braintree, and there's no way for another company to provide a competing small-ticket gateway. In the long-run, that looks too much like a distributor model, which never worked out well for musicians.
Carriers have no advantage with regard to POS systems just because they own the network.
Carriers also have enormous regulatory problems. Currently most of them are regulated by the FCC, but when payments start showing up on phone bills the Federal Reserve and Treasury Department start getting curious. This leads to two dynamics that are bad for everyone: delay between each carrier and the government, and delay between each agency within the government as they fight out who gets to be in charge.