>The Army is really serious stuff, it's ok to hint at adventure, self-improvement, fraternity but at the core it must appeal to 'duty' and or kind of communitarian obligation/commitment or it's the wrong message.
I also think more mundane army portrayals like this helps to defuse US separatist extremist groups while visor down or active combat portrayals fuel that fire.
On the other hand, portrayals of the army as merely builders and farmers in uniform would defuse their fears.