Motif Investing calls it quits
barrons.com
barrons.com
I'm so bummed about this but I could feel it coming. The product hadn't changed in years. Motif helped me identify trends by showing me month/year returns for various "motifs". There are plenty of brokers, but I don't know how I'm going to replace it as a research tool.
What I would do is start by replicating the motifs you want to pay attention to as pies. Then, because ETFs holdings are for the most part transparent, you can crack open thematic ETFs and watch their allocations over time. For example, if you want to pay attention to the cyber security industry, CIBR, HACK, IHAK, and BUG give you four perspectives. Finally, you have Solactive. Search its indexes for what you want (they have 5 different cyber security indexes, heres one https://www.solactive.com/indices/?index=DE000SLA1C18.)
Some other easy targets.
Defense - UFO, PPA, ITA, XAR
Payment Processing - ARKF, FINX, GFIN, LEND, IPAY, TPAY
Gaming - NERD, ESPO, HERO, GAMR
Earth & Green Energy - ACES, EVX, GRID, ICLN
Blockchain of course - BLOK, BLCN, LEGR, KOIN, BKC, BCNA, BKCH
Airtravel - JETS https://screener.fidelity.com/ftgw/etf/goto/snapshot/portfol...
It doesnt take long to dump each etfs holdings into an excel spreadsheet, average out their holdings, and then figure out how much of each stock within it you want. Watching the allocations drift and get corrected over time would be similar to what value motif was giving, albeit they may have had a more intelligent stock picking team than some of these etfs, or these may be market cap weighted in a couple cases.