This. Vaping companies have jumped on the "help older smokers quit" angle while marketing candy flavors and hi-tech e-cigs that are clearly not aimed at established cigarette smokers. Vaping may also be relatively safer but the ridiculously high levels of nicotine are solely intended to hook very young kids for life.

To help smokers quit, vaping only needs to temper their physical and psychological cravings and be in the same realm of affordability, availability and ease-of-use. Selling cotton candy vape juice delivered with a apple-esque vaporizer and slick ads & commercials is not to "help smokers quit"