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Better models won't solve anything. It's the streetlight effect - easier to build quantum computers than change the collective behaviour.

https://en.m.wikipedia.org/wiki/Streetlight_effect

I think the issue may lie in the logistics; can QC provide significantly better modeling (significantly in that it'll lead to significantly better outcomes) within a time frame to actually be useful? I, for one, haven't seen any QC system actually do any useful work, which is saying a lot for a multi-billion dollar "industry". It will likely be an incredibly useful technology by the end of my lifetime, but at the moment it is a marketing buzzword.

That's sort of the point, everyone just wants to create a model to further their own personal career instead of actually working on the fucking problem. I guess they just assume everything in the world will automagically fix itself once we have enough qubits?

It's either magical thinking or pure marketing department fiction, I cannot tell which.