The goal used to be too provide a good or service that people need and exchange them for a fair price so you can survive. Now, business has been turned into a way to fuck other people over so you can get more resources than you'll need for 1000 lifetimes.
The goal has ever been making as much as possible while giving as little as possible. That's how it's been since humans developed ego. You're describing business between post-ego humans also known as saints. We don't have many of those yet.