Leaked pics reveal Google smart debit card to rival Apple’s

I don't really understand the draw of using a card from a tech giant. It seems to be popular and people were fawning over the Apple card from what I remember when it launched.

Reading about the Apple card it doesn't seem to offer anything beyond what a standard cash back credit card offers. Besides branding what are Google / Apple doing to get me to drop my Visa/Amex/Mastercard in exchange for 'their' visa/mastercard/amex.