What? No it isn't, it's bog standard commodity butter. (UK)

It's marginally cheaper than Président, (3p/100g) and marginally more expensive than Country Life (5p/100g) on Ocado. Perhaps a better benchmark - Waitrose's own essentials one is 13p/100g cheaper, and Waitrose's 'Duchy Organic' is 1p/100g more expensive. i.e. it's in the range of everyday butters that people buy the same brand of every time because that's what they buy every time (because that's what they ...).

2 stars out of 6 https://www.berlingske.dk/det-sunde-liv/test-her-er-det-beds... I guess I prefer Thise for daily butter use.

Lurpak is pretty good for supermarket butter. But at least in Aus you can easily get more artisanal butter at the local deli or whatever. Pepe Saya is popular.