1. Security researchers, so they can see what malware may be lurking in FPGA bitstreams.
2. Open source developers working on FPGA bitstream compilers.
3. People who want to steal proprietary IP cores.
It hurts:
1. People who chose the part because of the closed bitstream particularly. In part because they made security decisions that the bitstream wasn't open.
2. Anyone who bought the products based upon the marketed security claims of the product (Hopitals/DoD/etc)
To be clear: just talking about the confidentiality requirement here. Authenticity (ie code signing, right?) is obviously something very useful especially in these cases.
Being able to fake the signature might help people wanting to backdoor devices in the wild.
Framing it as "we broke DRM, isn't that great?" would be like framing a paper about a more effective silencer as "we made it easier to get away with murder, isn't that great?" (when instead it could be about "we made our special forces' jobs safer").
Plus, research papers in technical fields should try to be neutral, not a place for political activism.