I don't consider the company evil. In fact, I think it's leading the way that we talk about ethics in computing. People talk about Maven, but it was an internal revolt--not external influence--that challenged the issues with the project.
Secondly, there's a lot of criticism about supposed violations of "Don't Be Evil". As a multi-national company, it's almost impossible these days to avoid morally complex issues. Microsoft, on the other hand, has recently been seeing in much better light due to Nadella's leadership in the post Ballmer-era. But Microsoft never had the "Don't Be Evil" and isn't getting criticism for its, e.g. defense contracts. I don't consider Microsoft to be an immoral company either.
Concerns about privacy and data handling are warranted. There should be stronger consumer protections in there area, and legislation like GDPR is good, and should be more widespread. I honestly don't think Google is the company to worry about here (or at least the biggest threat). It's companies who aren't as closely watched that are the highest risk to you. Google is pushing the state-of-the-art here, with efforts like differential privacy. From what I can see, Google respects your PII and has more advanced internal mechanisms for handling it than any other company I know about.
IMHO, Google tried to be as transparent as possible in this area. Concerned about data collection? Review your activity on myactivity.google.com. Want to move all of your data out, or back it up? takeout.google.com Location data? Google literally regularly emails you a report on your location summary so you know what's going on.
Is it perfect? No. Is there valid criticism? Sure. Could it do a lot better in many different areas? Absolutely.
Is it evil? I honestly just don't see it. Feel free to ask about individual issues if you disagree.