https://www.businessinsider.com/mcdonalds-spending-millions-...
https://www.businessinsider.com/mcdonalds-spending-millions-...
This is also why McDonald's introduced table service, which is only in restaurants that have a layout where it's impossible to hide how many people are waiting. It costs manpower to deliver food to tables, but the additional orders are worth it.
McD's don't mind if you have to wait, they mind if you leave before you order. "Busy-looking queue" is a much more frequent problem than "totally-packed-restaurant".
Source: I like hamburgers + I geek out over stuff like this. I.e., Just Guessing.
Chipotle is about as fast as it gets
I get that people like it and I'm certainly not going to discourage anyone from doing what they enjoy, but I also feel like social media has turned certain fast food chains into memes where you can't merely just be satisfied with something, you either need to looooovveeeee iiiitttt or demand it be "canceled". There's no middle ground.
If I had the money I'd spent it to open a good old McDonald's I'm sure more people would come.
My reasoning is that they are just trying as hard as they can to decouple order-taking from order-preparing and distributing, taking their clue from Starbucks. Volume of this or that is not really an issue: with the exception of chips, these days they hardly prepare anything at all before it’s been ordered, so it doesn’t really matter whether they make a burger or a muffin.
The kiosk system is human-less thinking, we're not machines operating with pure logistics in mind. We like to have responsibilities in a way. When I'm talking to a cashier, he/she feels a duty to do something from A to B. With decoupled ordering.. nobody knows who I am, nobody really cares (McDonalds doesn't pay nor train for welcoming and service mindset). I'm just a thing carrying a ticket.
I've seen things so absurd, people walking around not knowing who to talk to, where to go, what to assume; both customers or employees. It was a surrealist comical situation.
Also my average time to serve for 1 hamburger with no other customer around is 7min. (5-15). Talk about fast food :)
Another point, I don't mean to make people work more, but I even prefer busy waiting lines with hectic kitchen action. That's what McDonalds were, high throughput grill. It felt something.. now it's all dull and clinic.
Oh and lastly .. the kiosk are fugly. They break the room space, break the flow of people, are way too big for their purpose (100$ a stupid tiny 80s monochrome terminal, would do better :p)
ps: This decoupling idea was tried at a company I worked for. Exact same principle (which I also gave some credit at first), split everything in small chunks so people can go faster.. it all went worse because nobody took responsibility for anything since a single task was now a dozen tiny bits done by a dozen people not really knowing what their bit was for. They just passed the products from hand to hand, not being able to track who or what was wrong until the last guy received all the shit because he's the one to show the result to the managers :)