Originally Gleam had a more Haskell-like (or rather a more OCaml-like) syntax. Over time people generally expressed a preference for a more familiar C-like syntax, citing the unfamiliar syntax making it seem unapproachable.
Originally I thought these thoughts on syntax were unimportant (after all, syntax doesn't really matter) but after looking at the success of ReasonML (an alternative syntax for OCaml) and how it brought FP to a much wider audience, I decided that it would make sense to use this more C style syntax.
Gleam aims to be very accessible and welcoming to as many people as possible, so in this area we've gone for something I personally prefer less as it it may help others more.