Data driven ux seems to put all users in a single bucket.
I will readily admit in collective number of clicks and screentime, 37 year old men with advanced degrees in computer science are a super small minority.
But who is the majority then? Who spends the most time on say Reddit and YouTube? Children! Yes, people who we know are dramatically cognitively different than adults.
Why does YouTube keep recommending videos I've watched? That's what a child wants! Why does reddits redesign look like Nickelodeon?
There isn't one user and one interface that's right for everyone when we're talking about 5 year olds, 50 year olds, and 95 year olds.
We can make them adaptable to the screen, we should also do work to make them adaptable, at fundamental interaction levels, to the person using the screen.
And not in a clever way, but in a dumb one.
For instance, here's how you could ask YouTube:
"We have a few interfaces. Please tell us what you like to watch:
* Cartoons and video games
* Lectures and tutorials
* Other
"
And that's it. No more "learning", that's all you need to set the interface and algorithms.
Let's take Wikipedia, it could be broken up into children, public, and scholar. Some articles I'm sure are correct but are way too wonky and academic for me to understand and that's ok. There's nothing to fix, I'm sure it's a great tool for professionals. However, there should be a general public version.