This was an interesting read. The style of presentation is quite unique. The overall tone of the article is in favour of vaccination, but it nevertheless provides many exact quotes of antivaxxers and other conspiracy theorists, usually without trying to directly refute what they say.

It's also well investigated, in the sense that caveats to the usual responses to antivaxxers are included.

I personally felt like I came away with a better understanding of what the conspiracy theorists are actually thinking/claiming. I learned some interesting facts about various vaccination campaigns, and overall felt like I came away with more information than I came to the article with.

I'm interested to see where this style of journalism leads.