Obviously you haven't asked many Chinese whether they think their government is a "brutal dictatorship".
It is not about whether majority of people approve government or think their government is a "brutal dictatorship". It is about what that government does with people who doesn't approve the government.
Even if I view another country in a negative light I don't see a way I can rationalize telling bit.ly they've made a bad decision, or Boeing they made a mistake with the Dreamliner, or my neighbor he's wrong for buying fuel from a Citgo station.
Throwaway comments about taking a moral high ground are just that. And as bit.ly has not gone down, I don't see how there is a practical issue either.