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Eric Schmidt says that's the worst mistake he made as CEO of Google, though. They were well-positioned to clean up all the good engineers in Silicon Valley (lots of cash, solid business) and instead Facebook catalyzed their growth. I think they haven't forgotten, and that's why this isn't a blanket hiring freeze, it's them getting more selective. (Technically, '09 wasn't a hiring freeze either: I was hired in Jan 2009. My Noogler class had 13 people hired across all of Google for the 3 weeks it covered, and half of them had received their offers in July '08 - so effectively it was a hiring freeze.)

> Facebook is the company that ramped up hiring newly available talent.

Yeah but they were like 500 employees back then, so only really significant as relative growth.

Through layoffs or attrition though?

Attrition