edit: I want to clarify it's strictly ad spend/booking. It's companies committing budgets. They know they will want to run ads and will run more ads. The ads haven't actually run yet, so ad payouts will tank.
I would guess spend is up only among companies that still have robust revenue. Tons of sectors have essentially been frozen for the time being.
Don’t doubt there are companies going against the tide but seems clear as spend has declined. Clearly an opportunity to get good rates for those looking to spend.
If I had to guess, Facebook/Instagram/Twitter/Snapchat will come out of this better than Google would.
> The ad reductions will occur in news programming, late-night NBC and Bravo shows, reality programming, competition shows like America’s Got Talent and other cable originals.
The only reason they're doing this is they don't have enough buyers to fill the slots. Traditional media is great for brand advertising, but it's so hard to show ROI, I can see the wisdom to shifting budget to Facebook and Google.
1: https://www.adweek.com/tv-video/nbcuniversal-will-permanentl...