It would level the playing field and enable a lot of competition. For example, is it fair the Amazon the platform as access to all the data about good selling products, pricing information, and can dictate to a selling what they are allowed to sell something for (i.e. you cannot sell a product cheaper on your own website if you sell it on Amazon), but then at the same time takes that data and then comes out with am Amazon Basic clone to then undercut you as a the seller? The seller that already had to take a price cut/profit margin cut to be on Amazon? Having them be both the platform and the seller is bad for industry. You the seller and giving them free market research only to sell at a disadvantage to them because they are the gateway to the platform, product, shipping. The have slowly strangled industry and in the case of France now want to take their ball and go home when we are dealing with a global emergency.