It took me a while to realize that this has nothing to do with FPGAs (or APAC, as they are trying to rebrand). Also, given that Zynq is not a common word, Xilinx really could hurt you bad if they want to.
Same; HN titles are already notorious for overloading existing words, and this just exacerbates it. HN is exactly the place I'd expect to find interesting FPGA news.