This is what __REALLY__ bugs me. Personally I'd love to see money poured into actual R&D rather than people abusing the "ML" and "AI" acronyms. Investors don't care about your R&D at all and commonly see it as a huge risk factor. Which it is of course. A semi-working prototype has a much better chance of succeeding so they stick to that.
But as a consequence many people(myself included) are not even bothering with pitching anything to anyone and invest their own money, time, resources and savings into it. Blocking? Yes. Painful? Absolutely. Slow? Incredibly. I'm sure the next AI winter is around the corner, if it isn't here already: The virus outbreak might be the catalyst that triggers(or has triggered) it, given the staggering amount of people going full "I have AI which will provide a cure, vaccine and time travel to go back in time and warn the world, just gimme cash". I doubt anyone would deliver on any of those promises(and that's me being optimistic). But the crisis will likely push a lot of investors to pour millions into the empty promises that have a few buzzwords thrown in. I hope I'm wrong.
That's also why I work as a freelance consultant and not as a founder. I think that autonomous driving (rather, the lack of such) is going to be what triggers the next AI winter. Too much money and hype, too little results for too long- the rope is wearing quite thin from what I can see.
In my experience, everyone who is informed acknowledges that ML is very powerful, but the algorithms are widely accessible.
Instead, it seems that investors are looking for a company that protects itself with a proprietary source of data that allows for results that are unobtainable by competitors. Also, to a lesser extent, domain expertise that allows them to tailor existing ML architectures specifically for the problem at hand.
This is a good thing. Coming up with new ideas is for researchers. Turning them into a product is for entrepreneurs and engineers. One of the reasons I see so much promise in ai startups is because the research has matured to a point where anyone can take it off the shelf and apply it to their domain. Similar to the web, there was a few early companies that did great things with novel engineering, but most of the value generated was CRUD apps built on top of frameworks like Ruby on rails.