I get the feeling and someone else who knows more should say I am off base that static site generators/blogging systems are easier to setup/use/customize?
But yup I agree with your question, why not use a wiki... and I think the answer is interesting.
To me it only seems to have downsides: Not using my local text editor and having to worry about web security.
Why not just put some Markdown into a git repo?
again, the killer thing for me is the portability. vim in a terminal is only nice when I have a keyboard; if I want to keep track of a movie a friend's recommending when I have my phone, being able to pull it up is great.
also, plugins are key. org-roam has this for org-mode, but I haven't seen anything for vim that's as smooth as the backlinks setup I have in tiddlywiki, which is something like https://giffmex.org/gifts/tiddlyblinkexample.html at the bottom of each note, autodisplaying snippets of context from other notes around links to that note. I also have it display a list of links to notes tagged with the name of that note. none of that is in the markdown files, just the view layer.
- A single markdown (soon ASCIIdoc) converted to a single html page with pandoc and a little css markdown - Autogenerated TOC at the top if I want to link someone to a section, which is just an anchor. I use ctrl+f for myself - It is 188K and has no pictures so it works perfectly on slow connections. 50 pages if printed to PDF