This was a great read, really enjoy the branding, the feel, the minimalism in the design etc. From a product perspective, I have a hard time seeing what value this adds to your average trader, for me this wouldnt help influence any decision making. For example every morning I listen to Bloomberg's "Five things to start your day", this is largely actionable information that adds color and context to movement in the markets. I would think if you can hone into say sector-specific emails, like technology etc, to help zoom in on what sectors as a whole, say tech, are looking like this week versus historical, potential reports driving these changes etc, you may get a larger subscriber base. ps: the tagline under Bullish logo at the bottom is backwards. Says buy high sell low.