e.g. you pay $100/month for an all-pubs subscription which is not all that out of line for people who pay for newspapers or DirectTV.
Now, a few of the more cynical and distrusting people did realise that probably meant his interest was so small that the narrative the Times would pushing would fall apart if they mentioned actual numbers, and they were right - but all the people who trusted the most respected and prominent paper on the planet not to mislead them into a nonsensical conspiracy theory took that narrative as it was intended to be taken and spread it all over social media.
Does every slant need to make their own credibility machine now too to keep up?
(Not making a statement regarding this particular link, just personal experience in other areas I'm more invested in. NYTimes went off the partisan 24hrs news cliff long ago and are just burning old reputation at this point, it's becoming old hat.)
Are you being facetious with the fake news reference? I don't know what the answer to this problem is, but I hope it isn't a system in which we just lie to poor people and they can only get the truth if they pay up.
Prestige newspapers might not have been widely available for free, but there were certainly credible news sources that were. Free over the air TV and radio broadcasts were once the primary news sources for many Americans, but unfortunately the quality of both has declined. It is a chicken and egg problem so I don't know which started to decline first, but easy access to high quality news is important for an educated electorate which is crucial to a well functioning democracy.
Not really. Broadcast news is ad-supported too--hence the decline in quality. You either have subscriptions--ad-supported, or taxpayer supported--as has been historically the case in the UK. So, yes, if ads don't work, either only the wealthier get access to higher quality news, people use libraries (good luck with that), or the government funds (which has its own source of issues).
Someone needs to pay for it.
There are other options beyond just ad supported and tax payer supported. You can make news reporting a requirement of other government deals like what happened with over the air TV. You can do some sort of patronage model. That can range anywhere from a single source like people expected Bezos to handle WaPo, to the NPR model over numerous patrons, to the early internet model of still selling subscriptions but not putting the news behind a paywall. I'm sure there are plenty of other models out there too.
That could also apply to news companies or to journalists individually.
https://www.worldcat.org/title/telecommunications-mass-media...
The history is complex. Presently the press are ruled by advertisers.