What builds up in these threads is an obsession with Wolfram that is even more Wolfram-obsessed than the Wolfram-obsession Wolfram is charged with. This is unmistakeable, and always happens the same way. Out of the material of these comments, a Golem arises that is a variation of the same monster. Arguably even more monstrous: at least Wolfram writes about things other than Wolfram, and very interestingly—just in a way that would take a chemist to separate from its packaging.
I wouldn't get too misled by the polarity being opposite (yay Wolfram-me, boo Wolfram-him). That's only one bit of difference, similar to the negative of a photo. The interesting thing is, what does this arch-enemy that springs out of the internet aether want to talk about? Wolfram wolfram wolfram. And what does it hate the most? How fixated on Wolfram he is.
What makes this fascinating is that in its trivial, internet-in-a-teapot way, it is an example of how we collectively create our own demons. Nietzsche famously said about monsters: be careful when fighting them, lest you become one. Other writers have said: whatever you fight, you create; and so on. That is a profound question. The fact that this is a small and somewhat embarrassing case makes the dynamic easier to see. It's as if it had been isolated in a laboratory for the purposes of studying it—a simple example for early in the textbook.
I know it feels like being obsessed with another is the exact opposite of being obsessed with yourself, but that is how self-deception works: we dress something up as its opposite, so we can have it without seeing it. The gateway into seeing it is to look at how it stirs up your emotions. Why do we create such an intense, and intensely personal, picture of someone whom we don't (as you point out) personally know? Where is that activation coming from? From inside us. $monster just furnishes material.