Microsoft playing the "Look everyone, we're going to do that too - and more! The greatest thing ever is coming out from us real soon now so you should stick with us and not switch to that shiny thing over there" game is hardly surprising...
What's the Windows version right around the corner this time? 8? Oh. /This/ time it's going to be great, honest? Tablets? Yeah... exciting.
Whatever, Microsoft. Fool me once...