But while they lead, they will rake in the bucks, and more power to them. I don't want them to be the only viable company out there and I'm not personally a fan of their products per se (don't "hate" them but they do not sing to me) but I'm glad they're out there pushing the envelope in a way few other companies are. Smartphones and tablets would still have happened eventually but I'm sure they moved the timeline up a good two or three years. (I wouldn't go much further though; the major factor driving the iPad is that the tech is finally ready. You simply couldn't build an iPad as recently as 2007 and have anything like the same experience at any price.)