If you really can't stand it then kill the thread. But Wolfram is a bad actor in a discipline that runs on reputation. He needs to be talked about.
This is one of those cases where it's super helpful to have a single thing you're optimizing and for and to know what it is: https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que.... It helps with quickly answering questions that might otherwise be conundrums. A previous example: https://news.ycombinator.com/item?id=20186280
It's important that that is pointed out, not everybody reading them will be aware and may invest time they wouldn't grant to the hundreds of other people promoting their pet Theories of Everything without the benefit of credit with programmers and startup followers.
In contrast, talking about it teaches those who haven't encountered him before how he works. Without that knowledge, one is liable to either get swept up in his aggressive, self-centered reality distortion field or reject him outright as blogspam. Neither response is appropriate. He deserves positive attention for his ideas and negative attention for the reality distortion field, and these discussions serve that purpose.
Here, here!