isn't that the point the author is making? they're suggesting that a website that most average internet folks would say is terrible/ugly/bad/etc is actually nearly perfect when looking through the lens of "who does this website serve".
it feels a bit naive to shrug this off as "elite wealthy people getting their ego boosted". where are the articles praising Jeff Bezos' "expeditions" website[0], or Bill Gates' personal blog[1]?