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Yes it is going to deter someone who has none. Is it impossible for you to imagine someone who couldn't afford that premium so they resort to using the shower or something? And do you really think a millionaire is going to be deterred from buying too much in that instance?

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Someone who couldn't afford $20 for something that lasts more than a month? If this person exists it's because they place a below-average value on toilet paper, not because they don't have $20.

And there aren't enough millionaires for their toilet paper buying habits to have a meaningful effect on the market unless they each start buying millions of rolls, which is a ridiculous hypothetical with no chance of really happening.

Rolls of TP don't last a month in most households. They normally last 1 to 2 days. You either own a bidet or need to see a doctor.

Most households have more than one person, so in that case the $20 is no longer for a single person.

I'm buying toilet paper about once every five years. Not sure how others manage to go through the stuff so quickly. On the bright side, I bought some last year, so I'm covered for a few years.

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