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Nintendo has been doing this kind of individualisation-through-colours for a long while in both their hand-helds[1] and consoles[2].

My kids have standard White Wii, but talk longingly about owning the Red Wii.

Ah, good one. Completely forgot about Nintendo.

/proud owner of a Game Boy Micro with swappable color faceplates.

(Also just remembered that you could change the faceplate on the Xbox 360, at least before the slim version.)

don't forget the TI84

Yeah, all the $30 MP3 players come in a wide range of colors.