Hi all! Like many people here we wanted to reduce our monthly expenses given the time, and found Twilio to be one of the highest line items. When we dug into the data, we found that 80% of our users were iPhone users and thus could receive iMessages.

Thus we built Balto - an API to send iMessages, and were able to transition our entire customer list successfully (as well as take advantage of iMessage features like unlimited messaging, read receipts, apple pay, etc.)

Would love HN thoughts/feedback! We also have a customer facing version if you’re not a developer (https://usebalto.com/) and wrote a blog documenting the journey for those interested (https://usebalto.com/blog/balto-origin-story%20) :)