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Comment by jasonfried | Hacker News Reader

Fair point. I could have gotten carried away with it. The idea is more conceptual than finding that specific answer to your specific question, but it could probably work just as well as a shorter list.

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A classic copywriting trick for a long list of bullet points like this one is to make every other one bold. This greatly increases readability and conversions.

>classic copywriting trick [...] make every other one bold.

Doesn't it look like a definition list then though.

I think the problem is not that the list is too long as much as that it jumps across categories, making it look like you were stretching to make it as long as it is. Some point out cool stuff you can do with Highrise, some are actual FAQ type questions on platforms and whatnot, and some are just hypothetical use cases.

If you cut some of the latter and reform the rest into more general questions I think it could be really effective. (e.g. "Can I see a list of all the CEOs I know in San Francisco?", "Can I see a list of everyone I know in the 312 area code?" >> "Can I view groups of clients by contact info?" "Can I view lists of contacts with stacked filters")

[edit:] Alternatively, you could make the list predominantly use cases.

On the positive side, adding a yes to the bottom of the list as well as the top was a key refinement. I felt that was missing when I viewed the photo of the original and was pleasantly surprised when I scrolled down to see it added in your version.

Exactly! I rushed to the bottom of the page to see if the Yes was there or not? Since after 10-11 items this becomes a game and the next instinct is to start from bottom. Also if someone actually read from the top all the way to the bottom, then the second YES is the gratification.

Right. I was looking to see if the second page was the "No" list.

You can also make it easier to read by minimizing the repetitive parts and designing it to look more like a list by:

* changing the "Yes" to "Yes you can:"

* turning all the "Can I"'s to bullet points

* removing the question marks.

What's the difference between that and a big long list of features you've deemed important with ticks next to them, juxtaposed against random competitors without those ticks?

Taste.

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