Do you think they gave you the false EOL information knowingly, by mistake, or was it a coincidence that all the parts got binned prematurely?
Do you think they gave you the false EOL information knowingly, by mistake, or was it a coincidence that all the parts got binned prematurely?
Once the key customer cancelled the order they had no way to manufacture these products for the many small companies who were feeding off the edges. During that time I met the CEO of another company who had a multi-million-dollar government contract that was impacted by the same parts we were promised. He was about to be sued by the US government for violating his contract due to Samsung's premature EOL. It is likely that Samsung destroyed dozens of companies when this happened.
BTW, I was dealing the Samsung America's Vice President at the time. In other words, the top guy in the US. The promise came from him and various division top management people. So, yea, it was one of those "you can take it to the bank" promises.
In many ways this was a case of ethics and honor. Having made promises to multiple small to medium companies they should have delivered product at a loss and provided a reasonable runway for everyone to migrate designs. Hardware isn't like software, you can't turn on a dime, even if you want to. Realistically speaking, you need a two year run before new designs. Among other things, your customers don't like it very much if they buy an expensive product and you obsolete it six months later. And then there's the case of having to provide a reasonable EOL for your own products as well as parts, service and support. It can get complicated and messy very quickly.