I would prefer the term privacy prostitution or data prostitution. You sell your privacy in exchange for getting "free" search, "free" news, "free" maps, "free" email. Of course such services cannot be free of cost.
Traditionally Germany had a law that you are not allowed to give "gifts" when selling something. So when offering a car they were not allowed to give a "free" grill or something like that. The goal was to protect consumers from intrasparent pricing and unfair business practices. Some market-liberalist politicians abandoned the law many years ago, because consumers are "mature enough" to make their own decisions.
So how many consumers decide to pay for the internet services they use instead of being tracked?