The problem I had with the critique is that the answer to surveillance capitalism always seems to be a return to privacy. Big Business is to big, we need to claim data autonomy,be democratic, and so on.
I think the reason why surveillance capitalism is so successful is because people actually like the automation and transparency. There's always this "wake up sheeple" element to the critique that in my opinion just doesn't address the fact that people simply value the utility they gain out of these tools higher than privacy. I think the better way forward is to align the interests of end consumers and business rather than attempting to retreat back into private spaces.